In a world in which it’s easy to start a blog from your smartphone or computer it can take just minutes for you to get online. Once you’ve started, however it can be much trickier to decide on a topic to write about. Choosing the right blog topic isn’t just about picking something that interests you, there’s a lot more to it if you want your publication to be successful.

The first trap that many new bloggers fall into is to look at what everyone else appears to be making money with and attempting to emulate it. This will only lead to a sporadic blog without direction with content that simply repeats what other sites say, which is no good for your readers. The internet is already crowded with these types of topics so you won’t see the amount of traffic you want when you write these posts. Aspiring writers want to stand out from the crowd by doing something that’s better than the rest, so pick something you know more about than the average person. This will also help your ranking on Google, as if posts are copied from other bloggers this will be flagged up as repeat content and you’ll find your page on a downward spiral.

Choosing a Blog Topic that You Can Specialize In

That being said, don’t pick a topic that the average person doesn’t want to learn about as this will reduce your target audience. If there’s something that you’re passionate about, feel free to write about it but relate it to an audience that’s coming in from a layman’s perspective. Some of the most successful science based blogs do this to an excellent degree and gain popularity as they teach others complicated topics in simple ways for their readers to enjoy.

A good example of this would be if you were going to create a science blog and write about the atmosphere and the sky above. Focusing your content on specific topics and going into detail on each would be the best method to grow your blog… both organically (search results) and reference based. Answering questions that people search for every day (like, why is the sky blue?) would be a good layout for new content to publish on your blog daily.

The end result here is to become the authority for everything space and air related. Now apply this same rule to any niche or topic you might be interested in.

Succesful Blog

At the end of the day, it’s all about the content and value that you provide. For myself, I’ve always like to focus my content around entrepreneurship, blogging and how to make money online. No matter what your passion or interests are, always keep the end value and goal in mind.

Another good example of knowing how to choose the right talking points for your site, is to look at other competitor or resource sites online.

One such topic that has been hot lately is sports betting — whether it be for fantasy sports sites like DraftKings or FanDuel, or real gaming sites where you can play games for money. Something to keep in mind when trying to break into a new industry with a site of your own, is to try and niche down as much as possible, and to know exactly what your audience wants.

Instead of going after “sports betting” in general — which is extremely broad — you could go after online gaming based on different game types, strategies or even site reviews.

A good example of this can be seen at, which is a site focused solely on ranking and reviewing top sites that allow players to play and win money with bingo. While the site may look simple in it’s design, the value is within making it easy for their audience to find what they are looking for, while also seeing reviews of each site listed.


Something also important to note, is that “ugly sites” do perform extremely well… so don’t put too much pressure on the look and design of your site — especially if you don’t have the budget for it. Craigslist is a perfect example of a dead simple and ugly site that has made millions of dollars through it’s content.

To learn more about knowing your audience and coming up with different topics to write about, I recommend you look at Google Keyword Planner and doing some reserve keyword research from top competitor sites in your industry.

7 Quick Tips to Help with Your Site Set Up

To leave you with an actionable plan, here are seven different things you should consider when starting a new site or researching your site topic.

  1. Pick Your Topic – The topic of your site is going to be the most important decision you make. Remember to niche down as much as possible and provide value.
  2. Create Your Avatar – The avatar is the perfect audience for your site. If you know your avatar and audience, then you will never have a problem coming up with new content ideas that work. (resource: how to find your avatar)
  3. Domain Name and Hosting – Starting a website or blog is easy, especially if you know where to start a blog for free. Grab a domain, setup hosting and start focusing on the content of your site.
  4. Content Creation – Just like we ran through in this article, the content of your site is what’s going to make it work or not. Pick a topic, know what your audience is looking for, then give it to them better than anyone else is.
  5. Blog Launch – Once all of the key points above are in place, it’s time to focus on the launch of your blog. Familiarize yourself with WordPress, how to customize your site and also where you can start promoting it to bring people back to your site.
  6. Content Promotion – Creating content is easy, getting people to find, read and share it is not. Some of the best ways to get people to your site in the beginning stages is through social media, sharing it with your friends and family and also by doing blog commenting on other sites.
  7. Monetize – Many site owners have the common goal of wanting to make money with their blog. To effectively do this, you must have quality content that doesn’t look like you are selling or trying to make money off your audience. Look at the different ways to make money with your blog through affiliate marketing, Google Adsense and selling your products… but always keep in mind the value and experience of your end user first.

Implement these actionable tips into your online business and sites to see improved results and content across the board.

Author information

Zac Johnson

Zac Johnson is a online marketer with nearly 20 years of experience. You can view my personal blog at and my latest blogging resources and tools at .

The post What to Consider When Choosing a Topic for a Website appeared first on SteamFeed.


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